Brand Corporate Identity / Final Compilation

5.9.2023 - 27.11.2023 (Week 1 - Week 14)
Sheryl Pang Pui San / 0349746
Brand Corporate Identity / Bachelor of Design (HONS) in Creative Media
Final Compilation

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LINKS

Task 1: Breaking Brand
Task 2: Logo
Task 3: Positioning & Identity
Task 4: Brand Guideline

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INSTRUCTIONS

Figure 1.0 Module Information Booklet

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Task 1: Breaking Brand

Figure 1.1 Research of Fujifilm

Figure 1.2 Presentation Slides of Fujifilm

Task 2: Logo

Task 2A: Logo Research & Analysis 

Figure 2.1 Logo Research & Analysis Slide

Task 2B: Logo

Figure 2.2 Logo Brand Guideline PDF

Logo GIF Animation

Figure 2.3 Logo GIF

Task 3: Positioning & Identity

Figure 3.1 Brand Positioning 

Brand Application

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Figure 3.2 Brand Application Artworks & Mock Ups

Task 4: Brand Guideline
Document is best viewed when downloaded.

Figure 4.1 Brand Guidelines Interactive PDF

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Reflection

Experience

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Throughout this module, I get to learn about logo and branding. I think this module really helps to let me get to know about branding. From steps to analyse and study a logo, to the process to making a logo and the branding. 

Observations

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I noticed that there are a lot of repetitive works need to be done while completing the task. While completing the task, I notice that my work is not there yet, and I need to be more creative and learn how to place visuals more interestingly. 

Findings

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I found myself seeing how it is in working with client throughout doing all the assessments. It is challenging and repetitive but with lots and lots of practise, it could be improved.