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Brand Corporate Identity / Task 3: Positioning & Identity

7.9.2023 - 9.10.2023 (Week 8 - Week 10)
Sheryl Pang Pui San / 0349746
Brand Corporate Identity / Bachelor of Design (HONS) in Creative Media
Task 3: Positioning & Identity

INSTRUCTIONS

Figure 1.0 Module Information Booklet

Task 3: Positioning & Identity

Figure 1.1 Brand Positioning 

Brand Application
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Figure 1.2 Brand Application Mock Ups Slide

Mock Up Credits
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Namecard: 
Letterhead:
Invoice:
Envelope:

Stamp:
Wax Seal: 
Box Packaging:
Mailing Envelope:

Environmental Graphic
Store Front:
Store Signage:
Store Window:


   
Figure 1.3 Revised Brand Application Artworks & Mock Ups

Feedback

Week 10
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Incorporate the frame into the design
Can place the information on the center of the design on the namecard
Can also have 2 version of the namecard, one for own namecard, another for the business (what service they provide.
For the sticker design, need to be more creative
Do not distort/change the logo to the application too much

Week 11 (feedback after submission)
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Brand Positioning has good understanding but the brand application needs to look at the form of perspective more. Brand Application has good consistency but there is still room for improvements in the aesthetics of the overall brand as sensitivity towards scale and positioning. 
The website design has potential and should be continue towards the footer. 
The environmental graphics can also do better in designing relatable to the brand like the reception place for consultation to better illustrate the brand overall. Business name card and personal name card should have similar layout without the decorative element used. can use other ways to place info, without the tel, email, can use hierarchy of placement or icon.

Reflection 

Experience
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Designing the brand application was fun to do so as I apply the logo on different surfaces to make the corporate stationery and other merchandise for it. I also get to do an interactive pdf of the compilation of a brand guideline book for my brand. It also allows me to witness my brand come to life in different context while looking at my brand application and making the brand guideline. 


Observations
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The use of logo and visuals in the application needs to be consistent and cannot change the logo that much when applying to maintain a consistency branding image. The need for a cohesive and uniform visual identity was highlighted, emphasizing the importance of adhering to the established guidelines to ensure a consistent brand representation.

Findings
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Through this assignment, I discovered that building a strong brand identity goes hand in hand with maintaining consistency. The brand guideline not only serves as a reference for the correct application of the logo but also sets the tone for the overall visual language of the brand. Consistency of the logo and application fosters recognition and trust among the audience, contributing to a coherent and memorable brand image.


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