Brand Corporate Identity / Task 1: Breaking Brand

5.9.2023 - 18.9.2023 (Week 1 - Week 3)
Sheryl Pang Pui San / 0349746
Advanced Typography / Bachelor of Design (HONS) in Creative Media
Task 1 / Breaking Brand

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LECTURES

Brand Corporate Identity / Introduction

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Brand Corporate Identity is an integral part of graphic design discipline. 

"A symbol is a mark, sign or word that indicates, signifies or is understood as representing an idea, object or relationship." 

Brand
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What is a Brand?

- A term derives from the Old Norse word 'brandr' which means to burn, the act of branding of livestocks or slaves.

Brand Identity

-  it is a person's gut feel of a company or brand

Branding
- The process of giving a meaning to a specific organization, company, products or services by (actively) creating a brand in consumers' minds.

- A strategy designed by organisations to help people to quickly identify and experience their brand, to choose their brand over other competitions. 

Can be achieved through: 
- Brand definition

- Brand positioning statement

- Brand Identity

- Advertising and communications

- Product design

- Sponsoring and Partnerships

- In-store experience

- Workspace experience and management style

- Customer service

- Pricing Strategy

Benefits of branding:

- stand out in the market

- credibility

- customers royalty, returning customers

- Branding = consistency

- save money and time

- give confidence in your business

- easier to introduce new products/services

- clear strategy for moving forward

Roles of designers: 

- to give form to the content, strategy and message

- RESEARCH

- consistency is key

- creates visual identity that is distinct, memorable, consistent, value-based, profit-based, give confidence and give market share.

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INSTRUCTIONS

Figure 1.0 Module Information Booklet

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Task 1: Breaking Brand

Research
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Jia Min and I divided our parts and did research on the brand Fujifilm. 

Figure 1.1 Research of Fujifilm

Final Submission

Figure 1.2 Presentation Slides

After the research is done, we are to do the presentation of breaking brand individually, this is the presentation slides that I had done according to our research of the brand Fujifilm. 

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Feedback

Research
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USP is not looking into one particular product, should not be focusing on product.

Good understanding on the brand marketing segmentation.

Creative Media Component on brand communication like how they communicate, advertise or showcase their brand can be include. 

Presentation slides
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The slide shows ability to analyse and comprehensive but rely on research a bit too much. Can improve on critical thinking and add more visuals, especially on the brand communication strategy part. 

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Reflections

Experience

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Working on the "Breaking Brand" research, I quickly discovered a lot of Fujifilm's abundant information, both on their website and across the internet, the informations found in the internet made the research a lot more easier. Doing the research together made us save more time too, as we split the workload into half.

Observations

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Doing the research of Fujifilm brand made me know more about this particular brand. I only know that their field of business is not only on the photography side throughout researching about the brand. It is also interesting to find informations about the brand and that I get a chance to learn more about a brand and analyse it.

Findings

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I find this assignment to be helpful for a guide to research a brand, and for us to design our own brand or in future branding corporate identity assignments.