Creative Brand Strategy / Final Compilation & Reflection
25.4.2023 - 28.7.2023 (Week 1 - Week 14)
Sheryl Pang Pui San / 0349746
Creative Brand Strategy / Bachelor of Design (HONS) in Creative Media
Final Compilation & Reflection
INSTRUCTIONS
Figure 1.0 Module Information Booklet
Task 1: Case Study & Campaign Proposal
Wise Rebranding Case Study Slides
Task 1B: Campaign Proposal Presentation Slides
Task 2: Ideation & Design Direction
Task 2A & 2B Final Slide of Ideation & Design Direction
Task 3: Campaign Branding
Reflection
Experience-Throughout this module, I have gained a deeper understanding of branding. The case studies and projects have provided hands-on experience, significantly enhancing my knowledge and skills in this area.
Observations-I observed that the tasks required a significant amount of iteration and refinement. Additionally, I realized that my work was not quite where it needed to be, indicating a need for greater creativity and improved placement of visuals to make them more engaging.
Findings-I discovered that successful branding requires extensive thought and effort. The strategy behind the campaign is crucial and significantly impacts the overall success of the branding efforts.
Experience
-
Throughout this module, I have gained a deeper understanding of branding. The case studies and projects have provided hands-on experience, significantly enhancing my knowledge and skills in this area.Observations
-
I observed that the tasks required a significant amount of iteration and refinement. Additionally, I realized that my work was not quite where it needed to be, indicating a need for greater creativity and improved placement of visuals to make them more engaging.
Findings
-
I discovered that successful branding requires extensive thought and effort. The strategy behind the campaign is crucial and significantly impacts the overall success of the branding efforts.
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