Creative Brand Strategy / Task 2: Ideation & Design Direction
22.4.2024 - 27.5.2023 (Week 1 - Week 6)
Sheryl Pang Pui San / 0349746
Creative Brand Strategy / Bachelor of Design (HONS) in Creative Media
Task 2: Ideation & Design Direction
LECTURES
Lectures compiled in Task 1.
INSTRUCTIONS
Task 2A&B: Ideation & Design Direction
I identified my touchpoints following the customer journey map I had made in Task 1B.
Initial research was done in the google document below.
I then continue the content in the final slide below for task 2A & 2B after compiling my mood board and references from Pinterest and other resources.
Task 2A & 2B Final Slide
Feedback
Week 4
-
Campaign name need to be identify first before other things, the brand name can be something catchy, can find from thesaurus website.
Expand the social media brand touch points to be more detailed.
Week 5
-
Brand name & tagline is ok to proceed. -
Promotional video needs to be at least 30s, can be more creative and find more references.
Write notes beside references, why you like the design
Week 6
-
-
Can be presented more better like more white space, too cramp into one slide,
can have more slides.
Typography was not clear (can see some example but not really clear.
Graphical elements not really align with brand voice like more informallity in
it.
Can show more examples when presenting.
-
For this assignment, I found the process somewhat stressful. Although it was just the ideation stage which involved finding relevant references, I already felt overwhelmed by the numerous touch points I will need to design after completing this task. The anticipation of having to maintain consistency and cohesion across all these touch points added a bit to my anxiety. I am concerned about whether I will be able to execute my proposals effectively in the next task.
Reflection
Experience-
For this assignment, I found the process somewhat stressful. Although it was just the ideation stage which involved finding relevant references, I already felt overwhelmed by the numerous touch points I will need to design after completing this task. The anticipation of having to maintain consistency and cohesion across all these touch points added a bit to my anxiety. I am concerned about whether I will be able to execute my proposals effectively in the next task.
Observation
-
A key observation from this ideation phase is the importance of maintaining a consistent brand voice across all touch points. This consistency is crucial for reinforcing the brand’s identity and ensuring that every interaction with the brand feels cohesive and unified. Therefore, I must always consider the brand voice and personality I aim to express in each design element or touch point I develop later. Keeping this in mind will help ensure that all my designs align with the brand's overarching identity and messaging.
Findings
-
I have realised that careful planning and understanding the brand's voice are very important. By focusing on these aspects early on, I can make the design phase easier and less stressful. This approach will help me create designs that look good, connect with the target audience, and stay consistent to the brand image.
-
I have realised that careful planning and understanding the brand's voice are very important. By focusing on these aspects early on, I can make the design phase easier and less stressful. This approach will help me create designs that look good, connect with the target audience, and stay consistent to the brand image.
Further Reading
https://www.linkedin.com/pulse/why-physical-branding-important-thegrowbit/Importance of physical branding
-
Brand Recognition: Creates a visual identity that customers can easily recognize and recall.-
Differentiation: Sets your brand apart with unique packaging, product design, or store layout.
Trust and Credibility: High-quality materials convey professionalism, enhancing trust and positive perceptions.
Emotional Connection: Evokes positive emotions, enhancing brand loyalty and advocacy.
Offline Visibility: Ensures presence in physical spaces like storefronts, billboards, and print ads.
Consistency Across Channels: Aligns with digital branding for a cohesive brand experience.
Tangible Brand Experience: Allows customers to physically interact with your brand, increasing satisfaction and loyalty.
How Businesses Use Physical Branding
-
Packaging: Conveys brand personality, values, and quality through design, attracting attention and enhancing customer experience.
Signage and Storefronts: Uses exterior and interior elements to create a cohesive brand experience.
Product Displays: Incorporates branded elements in displays to attract attention and promote products.
Uniforms: Employees wear branded attire to embody the brand's identity and present a unified image.
Trade Shows and Events: Uses branded booths and materials to attract visitors and create a visual presence.
Vehicle Branding: Applies logos and messaging to vehicles for mobile advertising.
Branded Merchandise: Distributes branded items to promote loyalty and serve as tangible brand representations.
Types of retail signage
-
Exterior Signage: Includes storefront signage, window graphics, outdoor signage, and pylon signage to attract customers and enhance visibility.-
Interior Signage: Comprises department signs, aisle signs, sale signs, informational signs, wayfinding signs, and shelf labels to improve navigation and communication inside the store.
Promotional Signage: Utilizes banners, POP displays, and end cap displays to promote products and drive sales.
Digital and Interactive Signage: Incorporates digital LED screens, interactive kiosks, and AR displays for engaging customer experiences.
Comments
Post a Comment