Packaging & Merchandising Design / Project 2

21.9.2023 - 21.11.2023 (Week 6 - Week 10)
Sheryl Pang Pui San / 0349746
Packaging and Merchandising Design / Bachelor of Design (HONS) in Creative Media
Project 2: Innovative Packaging (Collaboration project with School of Biosciences)

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Instructions

Figure 1.0 Module Information Booklet

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Project 2:Innovative Packaging

 Figure 1.1 Presentation by Biosciences Student

In the beginning, we had a meeting together where the students brief us about their food and idea.

There product is a popiah skin made of banana blossom flour which they suggest to have Bloom'in Wrap as the product name. 

After a discussion, we decided to name the product to Wrap N Roll, which we think it is more suitable to the popiah skin product.

For Project 2, we are collaborating with the BioScience Student to make a packaging for their food. Jia Min, Rachel and I form a group in doing this project. We use Miro as our moodboard before designing the packaging. 

Miro Board: https://miro.com/app/board/uXjVNefSy04=/

Figure 1.2 Visual References 

Figure 1.3 Colour Palette chosen

Initially, we set our colour palette as the colour of banana blossom but Mr.Shamsul wants us to explore other colour such as food and colour psycology, so we chose green and brown as a more earthy colour to indicate that the food is healthy.

Each of us design one design for the project. Jia Min and Rachel's design can be seen on the final submission slide. 

Figure 2.1 Draft Design #1

Figure 2.2 Draft Design #2

Figure 2.3 & 2.4 Final Design

Figure 2.5 Front Packaging Mock Up

Figure 2.6 Back Packaging Mock Up

Figure 2.7 Planogram Mock Up

Final Submission

Figure 3.1 Final Submission Slide

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Feedback

Week 7
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Explore different typeface and try reference typeface for oatly, can modify a bit of the typeface and make it the logo. Rethink about the colour palette, don't use think safely and use the colour of banana blossom, try research about food and colour psychology.

Week 9

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Try explore with different colour on your packaging design. The elements on all of your design are too illustrative. Try different placement of the elements on your design. 

Week 10

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Use the green design packaging. The element placing is better now.