Publishing Design / Task 3A & 3B: Book Design & Brand Guidelines
13.10.2023 - 1.12.2023 (Week 5 - Week 14)
Sheryl Pang Pui San /
0349746
Publishing Design / Bachelor of Design (HONS) in Creative
Media
Task 3A & B: Book Design & Brand Guidelines
LECTURES
INSTRUCTIONS
Figure 1.0 Module Information Booklet
Task 3A: Book Design
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Document size (162 x 229 mm)
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Figure 1.1 Grid Options Indesign (Week 5, 29/9/2023) |
Type Specimen Sheet
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Header: Helvetica Heavy
Body text: Adobe Caslon Pro 10pt
Sub text: Helvetica Medium
Pullquote: Helvetica Light Italic
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Figure 1.2 Type Specimen Sheet (Week 5, 29/9/2023)
Book Content -
Figure 2.1 Book Content - Rhythm of Life (Week 3,
15/9/2023)
Embracing the uncertainties and routines of life while finding joy and meaning in both the predictable and unpredictable moments. This book highlights the importance of living in the present, setting goals for the future, and finding beauty in the everyday.
Visuals
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Figure 2.2 Visuals PDF (Week 6, 8/10/2023)
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Layout References
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| Figure 3.1 Layout Reference from Pinterest |
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Figure 3.2 Layout Reference from
Pinterest |
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Figure 3.3 Layout Reference from
Pinterest |
Layout Design
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Figure 4.0 Layout Draft Thumbnail PDF (Week 7, 13/10/2023)
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| Figure 4.1 Thumbnail Draft Layout (Week 8, 21/10/2023) |
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Figure 4.3 Final Layout PDF (Week 9, 27/10/2023)
Selected Spreads in JPEG
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Figure 4.4 Introduction Chapter Page (Week 9, 28/9/2023)
Figure 4.5 Another Chapter Page (Week 9, 28/9/2023)
Black & White Printed book
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Figure 5.1 Black & White Printed (Week 9, 28/9/2023)
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| Figure 5.2 Spread printed in Black & White (Week 9, 28/9/2023) |
Final Submission
Figure 6.1 & 6.2 Final Thumbnail JPG
Figure 6.3 Final Thumbnail PDF (Week 9, 27/10/2023)
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Figure 6.4 Final Layout Spread in PDF (Week 9, 27/10/2023)
Figure 6.5 & 6.6 Cover Page
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| Figure 6.7 Half Title Page JPG |
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| Figure 6.8 Full Title Page JPG |
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Figure 6.9 Imprints & Content Page JPG |
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| Figure 6.10 Introduction spread JPG |
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| Figure 6.11 Introduction spread JPG |
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| Figure 6.12 Introduction spread JPG |
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| Figure 6.13 Chapter 1 spread JPG |
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| Figure 6.14 Chapter 1 spread JPG |
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| Figure 6.15 Chapter 2 spread JPG |
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| Figure 6.16 Chapter 2 spread JPG |
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| Figure 6.17 Chapter 2 spread JPG |
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Book Print Out in Colour & Chosen Paper
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Paper in: Wudii
Stapler Binding
Stimulated Photography Mock-Up from:
Figure 7.1 & 7.2 Cover Page
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| Figure 7.3 Front & Back Cover stimulated mockup |
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Figure 7.4 Front Cover stimulated mockup
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| Figure 7.6 Spread mockup |
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| Figure 7.7 Spread mockup |
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| Figure 7.8 Spread Mockup |
Figure 7.9 Full Title Page
Figure 7.10 Sample page
Figure 7.11 Close up
Figure 7.12 Cover & Back cover with printed book
Flipbook
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Task 3B: Brand Guidelines
Visual References
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| Figure 8.1 Visual Reference from Pinterest |
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| Figure 8.2 Visual Reference from Pinterest |
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| Figure 8.3 Visual Reference from Pinterest |
Initial Thumbnail
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Figure 8.4 Initial Thumbnail of Layout for Brand Guidelines
Design Process
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| Figure 8.5 Grid System Used (Week 12, 17/11/2023) |
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| Figure 8.6 Layout with the use of Grid System (Week 13, 20/11/2023) |
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| Figure 8.7 Editing pictures from Unsplash to suit the colour |
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| Figure 8.8 Navigation Bar (Week 12, 17/11/2023) |
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| Figure 8.9 Making of Interactive PDF - adding buttons, bookmarks and rollovers (Week 13, 21/11/2023) |
First Attemption to make the Interactive PDF
Figure 9.0 Brand Guidelines Interactive PDF Progress (Week 13,
24/11/2023)
Final Submission
Figure 9.1 Final Brand Guideline Thumbnail PDF (Week 14, 30/11/2023)
Figure 9.2 Final Interactive PDF (Week 14, 30/11/2023)
*Document is best viewed when download on Google Chrome
Figure 9.3 Screen record of navigation features (Week 14, 30/11/2023)
Figure 9.4 Navigation GIF (Week 14, 30/11/2023)
Feedback
Week 7
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Barcode needs 5mm white space Front cover needs contrast Line length of
subtext need to be consistent half column Format reference properly
Fill in the chosen paper type
Week 12
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Can have better presentation of the brand based on the thumbnail
Week 13
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Need to have better navigation,
navigation does not work on the front pages with the pic
Reflection
Experience
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Book Design Task
This task took a long time for me to finish from doing all
of the exercises to determine the book size, creating
content and visuals to completing the layout of the book.
This is also my first time printing my own book and making
it from start to end so I think its very interesting.
While it's interesting I also think doing this task is a
bit exhausting as I can't get a satisfied layout/visual
when starting to do and always stuck at the
progress. Although there is many trial and error
from creating the content to printing it out and it is
still not as perfect or good but it is still a good
experience for me.
Brand Guideline Task
The collaborate task with Brand Corporate Identity task, i
get to make a brand guideline using the things I learned
in publishing design, placing the assignment outcome of my
brand for the module Brand Corporate Identity. I get to
reflect my work while doing the brand guideline.
Observations
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I learned that an interesting layouts attracts people's
attention and can let people wants to know about it more. So,
creating an interesting visuals while following the grids and
margins, it makes the content flow with hierarchy while
attracting people's eye.
Findings
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Through doing this task, I get to make my own book and
also an interactive PDF in InDesign. I find that doing
a repetitive work does keep getting boring but if I
keep doing it and keep trying new ways or creative
ways to do the repetitive work, I can improve while
designing too.
Further Reading
https://99designs.com/blog/creative-inspiration/best-brand-guidelines/
To build a brand identity:
https://www.adobe.com/creativecloud/business/teams/resources/how-to/brand-guide.html
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