Design Research Methodology / Final Compilation
6.4.2023 - 14.7.2023 (Week 1 - Week 15)
Sheryl Pang Pui San / 0349746
Design
Research Methodology / Bachelor of Design (HONS) in Creative Media
Final
Compilation
INSTRUCTIONS
Figure 1.0 Module Information
Assignment 1 - Proposal
Figure 1.1 Assignment 1 - Proposal
Assignment 2 - Critical Review
Figure 1.2 Assignment 2 - Critical Review
Assignment 3 - Research Implement - Primary Data
Figure 1.3 Assignment 3 - Research Implement - Primary Data
Assignment 4 - Research Reflection Report & Recorded Presentation
Figure 1.4 Presentation Slide
Link to recorded presentation:
https://drive.google.com/file/d/1T8Zoaab885dhcvC_VcKTl2lCjTcUQ3c4/view?t=2s
Figure 1.5 Assignment 4 - Research Reflection Report & Recorded
Presentation
FEEDBACK
Week 2
-
Focus on the researching visual communication instead of doing about
marketing strategy, try to focus on the importance of the book design.
2nd Objective is out of topic and should amend the world success to other
words maybe relating to the engagement with readability or the content.
Do not have general questions, add in specific type of book or indicate
genre.
Title should echos the research problem.
Have 1 or 2 research
article when writing the proposal
Week 3
-
-
The title can leave on to later at research dissertation
Change the
topic, change books to print publication
Do not use first person writing
Problem Statement
Introduce what is cover design and what falls under
cover design such as typography.
Indicate what will be studied in the research in the paragraph
Problem
Statement doesn't have flow, avoid copy pasting the information
The
first paragraph seems like blog writing, it's not straight forward and not
academic writing, change it to what is cover design in the front. Cite
reliable resources, do not cite website without author. Cite research
article.
Week 4
-
Delete print publications, so it is more straightforward.
Rational is
clear, explaining cover design and also have recent citations.
Problem
Statement having further explanation.
Must put citation, fix grammar
mistake
R/O, R/Q: use same words in the second one, add in the genre
in the 1st one.
Better to add in visual info, can be 1 novel and 1
magazine.
Week 6
-
Critical Review - could allow to have one reference that is 6 years ago. -
Your critical review should not repeat the article and is your critical
review, write own opinion.
Do not write "doesn't", write in the full
form, organise your flow of paragraph
Write in the
correct format: group into 2-3 sections instead of 5 different critical
review.
Week 7
-
Continue finishing the other critical review.
Week 9
-
Add justification with citation, doing interview with strangers might
not get answers with depth, it is recommended to do focus group interview
with visual analysis
Week 10
-
Change the visual analysis and focus group interview to 2 novels and 2
magazine each. Simplify some questions and rearrange them into 2
sections.
Week 11
-
Add one more participants for focus group interview and proceed.
Week 12
-
Delete some slides and make it simple and clean.
Add visual cover
design to visual analysis and data for focus group interview.
Need
to transcribe the word to the document for focus group interview.
Week 14
-
Change to point form, keep it simple.
Add citation at the part
of visual analysis design elements choice adjust alignment and
line spacing.
REFLECTION
Overall Reflection are indicated under pg 42 of Assignment 4 in Figure 1.5.

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