Advanced Typography / Task 1 / Exercises: Typographic Systems & Type & Play
5.4.2023 - 3.5.2023 (Week 1 - Week 5)
Sheryl Pang Pui San / 0349746
Advanced
Typography / Bachelor of Design (HONS) in Creative Media
Task 1 /
Exercises: Typographic Systems & Type & Play
LECTURES
WEEK 1
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TYPOGRAPHIC SYSTEMS
Axial System: All elements organised to the left or right of a single
axis
Radial System: Elements extended from point of focus
Dilatational
System: Elements expand from a central point in a circular fashion
Random System: Elements appear to have no specific pattern or
relationship
Grid System: A system of vertical and horizontal
division
Modular System: A series of non-objective elements
constructed in standardised units
Transitional System: An informal
system of layered banding
Bilateral System: Texts is arranged
symmetrically on a single axis
WEEK 2
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TYPOGRAPHIC COMPOSITION
Principles of Design Composition: Emphasis, Isolation, Repetition, Symmetry & Asymmetry, Alignment, Perspective, Rhythm, Contrast
Rule of thirds: Photographic guide to composition divided into 3 columns and
3 rows.
The intersecting lines are used as a guide to place the points
of interest, within the given space.
Environmental Grid: Based on the exploration of existing or a few structures combined.
Form and Movement: Based on the exploration of the existing Grid System.
WEEK 3
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CONTEXT & CREATIVITY
Handwriting: Handwriting is important in the study of type because the first
mechanically produced letterforms were designed to directly mimic
handwriting.
Hand writing would become the basis or standard that
for form, spacing and conversions mechanical type would try to
mimic.
Local Movements & Individuals:
Programming language needed to encode the different types of vernacular writting systems were cracked by Muthu Nedumaran (Programmer & Typographer in Malaysia)
Huruf is a local graphic designers digitalizing and revitalizing typefaces in Malaysia.
Ek Type and Indian Type Foundry - organizations that have done ground-breaking work with the development of vernacular typefaces in India.
WEEK 4
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DESIGNING TYPE
Type design carries a social responsibility so one must continue to improve its legibility.
Type design is a form of artistic expression
General Process of Type Design:
1. Research - Understand type
history, type anatomy, and type conventions
- Know the type purpose
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examine existing fonts
2. Sketching - Traditionally or Digitally
3. Digitalization -
Fontlab/Glyphs or Adobe Illustrator
4. Testing - process of refining
5.
Deploy - teething issue might still remain and needed to be improve
Typeface Construction: Using grid consists of square, and inside a circle that just touches the lines of the square in four places.
Constructions & Consideration
Week 5
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Perception & Organisation
Perception = what you see
Perception in typography: contrast, form,
organisation of content influencing the visual navigation and
interpretation of reader.
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Figure 1.1 Contrast in Typography |
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| Figure 1.2 Screenshot from lecture slides - Carl Dair's seven typography contrast |
Form
- to represent a concept
- to do so in a visual
form
Organisation / Gestalt theory
Gestalt theory emphasise that the whole of anything is greater than its parts.
Gestalt theory
- Law of Similarity
- Law of Proximity
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Law of Closure
- Law of Continuation
- Law of Symmetry
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Law of Simplicity (Praganz)
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| Figure 1.3 Gestalt Principles of Grouping |
INSTRUCTIONS
TASK 1 - EXERCISES: TYPOGRAPHIC SYSTEMS & TYPE & PLAY
TYPOGRAPHIC SYSTEMS
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Axial System
Axial System
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Figure 2.3 Axial System tryouts (Week 1, 5/4/2023) I tried to make a larger title and included blue colour. Also changed the slanted axis and try out other axis.
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Radial System
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Figure 2.4 Radial System tryouts (Week 1, 8/4/2023) A fan shaped layout on the left and a sun radial layout on the right. |
Dilatational System
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| Figure 2.5 Dilatational System tryouts (Week 1, 9/4/2023) |
Random System
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| Figure 2.6 Random System tryouts (Week 1, 8/4/2023) |
Grid System
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Figure 2.7 Grid systems tryouts (Week 1, 8/4/2023)
Explored with different layouts of the dates and with more negative space. |
Modular System
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| Figure 2.8 Modular System (Week 1, 8/4/2023) |
Transitional System
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| Figure 2.9 Transitional Systems Tryouts (Week 1, 9/4/2023) |
Bilateral System
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| Figure 2.10 Bilateral System Tryouts (Week 1, 9/4/2023) |
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I choose the 2nd layout that I have and refine the graphical element and made some minimal changes.
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| Figure 3.1 Axial system refined (Week 2, 12/4/2023) |
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| Figure 3.2 Radial system refined (Week 2, 12/4/2023) |
Futura STD - Book
Gill Sans - Semi Bold, Bold
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| Figure 3.3 Dilatational system refined (Week 2, 14/4/2023) |
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| Figure 3.4 Random system refined (Week 2, 13/4/2023) |
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| Figure 3.5 Grid System refined (Week 2, 14/4/2023) |
ITC New Baskerville Std - Roman
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| Figure 3.6 Modular system refined (Week 2, 15/4/2023) |
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| Figure 3.7 Transitional system refined (Week 2, 14/4/2023) |
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| Figure 3.8 Bilateral system refined (Week 2, 12/4/2023) |
FINAL SUBMISSION
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TYPOGRAPHIC SYSTEM
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| Figure 4.1 Final axial system (Week 2, 12/4/2023) |
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| Figure 4.2 Final radial system (Week 2, 12/4/2023) |
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Figure 4.3 Final dilatational system (Week 2, 14/4/2023) |
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| Figure 4.4 Final random system (Week 2, 13/4/2023) |
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| Figure 4.5 Final grid system (Week 2, 14/4/2023) |
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| Figure 4.6 Final modular system (Week 2, 15/4/2023) |
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| Figure 4.7 Final transitional system (Week 2, 14/4/2023) |
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| Figure 4.8 Final bilateral system (Week 2, 12/4/2023) |
EXERCISE 2 - TYPE & PLAY
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| Figure 6.2 Subject Reference Image - Swallowtail butterfly in several perspective |
Extracted Text
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| Figure 6.3 Letter extraction (Week 3, 20/4/2023) |
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Figure 6.4 Crude Extraction - S, L, V, W, B (Week 3, 20/4/2023) |
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| Figure 6.5 Reference text - TAN ASTORIA-Display otf (400) |
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| Figure 6.6 Refinement process (Week 4, 25/4/2023) |
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| Figure 6.7 Further refinement documentation (Week 4, 27/4/2023) |
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| Figure 6.8 Final text refinement (Week 4, 27/4/2023) |
Text Showcase
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Figure 6.9 Type Showcase first attempt (Week 4,
25/4/2023)
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FINAL SUBMISSION
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TYPE & PLAY
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Figure 7.1 Final text refinement (Week 4, 27/4/2023) |
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WEEK 1 / Typographic System
Consider if it's comprehensive with the axial system, then look into the communication
(legibility, hierarchy, use of space, etc.) and how to present the layout aesthetically pleasing and
memorable but engaging and dynamic at the same time.
Specific Feedback / Axial System
The composition is angled and the design works but visual standpoint, which the weakness of the design is the expression does not captured essence.
Solution: change the timing to small caps / downsize the timing by 0.5pt.
WEEK 2 / Typographic System
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- Over expression in designing the layout will cause ineffectiveness of communication. Graphical element should be an enhancement to the information.
- Forms follow function, every element should have a purpose in the layout
- Texture, weight of text made the layout more rich
- Understand the context of your layout and understand the eye flow, design the layout to how you want others to look from and to attract the attention of the eyes.
- Text should be interacting to each other ( not like two island text)
- Look into the details after always zooming in and out.
- 1024px, jpeg, pdf x2 - grid = editorial layout
Specific Feedback
Radial system: ultilise the space, heading is split into 2, leading and spacing unbalanced
Dilatational system: flow is disconnect, unconvensional, text hard to read
Random system: can be more random, explore more, break up the alignment
Transitional system: not very transitional, flow of text not connected, title could be misleading.
Grid system: spacing unbalance, text in middle could be larger
Modular system: pt size could be bigger, ultilise the space to make it balance, spacing between text unbalance title could be bold to add weight and texture explore or try a different font to the title. Could add visual element to enhance the design.
Bilateral system: pt size could be bigger, gap is unconsistent
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General Feedback
- Study the original image first, understand the core charactheristic and form.
Specific Feedback
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Find related image and interplay the text with the background
Specific Feedback
The text is not well refined. Focus on the end point to make them consistent
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FURTHER READING
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Figure 6.1 Typographic Systems by Kimberly Elam |
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Figure 6.2 Non objective element
Circle element could attract attention no matter how small the size
of the circle is.
Tone control hierarchy of the layout
Avoid using elements that overwhelm the message.
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