TYPOGRAPHY TASK 02 / TYPOGRAPHIC EXPLORATION AND COMMUNICATION

27.9.2022 - 18.10.2022 (Week 5 - Week 8)

Sheryl Pang Pui San / 0349746
Typography / Bachelor of Design (HONS) in Creative Media
Task 02 - Typographic Exploration and Communication

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LECTURES

Lecture notes - https://sheryldesignblog.blogspot.com/2022/09/typography-task-01.html

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INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1uwnHyceOUkkO0_YsGL7tqSP4Ed6LEfHV/preview" width="640" height="480" allow="autoplay"></iframe>

For task 2, we are to create a spread layout of 200x200mm design of provided texts. Using adobe illustrator for the headlines and adobe InDesign for composing the layout.

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TASK 2 - TYPOGRAPHIC EXPLORATION AND COMMUNICATION

I have chosen the third text which is "Visualise for A Better World" 

Here's some visual references that I have done for finding out interesting layouts

Figure 1.1 layout inspiration from Pinterest (n.d.)

Figure 1.2 layout inspiration from Pinterest (n.d.)

Figure 2.1 Type expression idea for the heading (Week 5, 27/9/2022)

Figure 2.2 Sketches for layout drafts (Week 5, 27/9/2022)

Figure 2.3 First draft try out on Adobe InDesign (Week 6, 4/10/2022)

Figure 2.4 Improvised draft layout #1 (Week 6, 4/10/2022)

Figure 2.5 Improvised of draft layout #1 after feedback (Week 6, 4/10/2022)

Figure 2.6 Layout draft #2 (Week 7, 11/10/2022)

Figure 2.7 Layout draft #3 with another type expression (Week 7, 11/10/2022)

Figure 2.8 Layout draft #4 (Week 7, 11/10/2022)

FINAL
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TYPOGRAPHIC EXPLORATION AND COMMUNICATION

Figure 3.1 Final layout for task 2 - JPG (Week 7, 11/10/2022)

 

Figure 3.2 Final Outcome for task 2 - PDF (Week 7, 11/10/2022)

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Fonts: ITC Garamond Std (Ultra Condensed, Book Italic), Bembo Std Regular 

Point size: 92 pt (heading), 18 pt (lead- in text), 12pt (text)

Leading: 11 pt (text), 22pt (heading and lead-in text)

Paragraph spacing: 0.4233cm

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FEEDBACK

WEEK 6 

General feedback

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We need to recognise when we are getting influenced from someone else's work, try to do more sketches and layout drafts and only pick one word from the title to express. The content and title need to be interactive and interrelate to each other. 

Specific feedback
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Line length of paragraph must be the same, diagonal title does not express the content, execution of expression need better work.

WEEK 7 

Specific feedback 
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Proceed with layout draft #2 and have a same baseline for each column of paragraph to make it more firmer

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REFLECTION

EXPERIENCE

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I find it a bit hard to create several layout drafts for the project and express the content from the title using type expression. 

OBSERVATIONS
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Find inspirations and learn from layout of others will help in creating a better layout. We should come out with more sketches and layout drafts before finalising the final idea.

FINDINGS
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To make a good layout, you need to be familiar with the rules in typography.

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FURTHER READINGS

- Typography Referenced
By Allan Haley, Richard Poulin, Jason Tselentis, Tony Seddon, Gary Leonidas, Ina Saltz, Kathryn Henderson with Tyler Alterman

Figure 4.1 Cover of Typography Referenced

Typography Principles

by Jason Tselentis

“If all you have is a hammer, everything looks like a nail.” 

If all a designer knows is a handful of principles, then all a designer can create is a handful of solutions.  Knowing as many rules as possible helps designers expand their toolbox and decide what to use, and when to use. 

Figure 5.1 The golden section of layout design

Typography selection

choose text with high readability such as Caslon, Bembo, Garamond. They work well with large area of text. (pg212)