DESIGN PRINCIPLES / PROJECT 2

September 07, 2022

DESIGN PRINCIPLES / PROJECT 2 – SENSE OF PLACE

21.10.2022 - 4.11.2022 (Week 8 - Week 10)
Sheryl Pang Pui San / 0349746
Design Principles / Bachelor of Design (HONS) in Creative Media
Project 2: Sense of place

INSTRUCTIONS

Project 2: Sense of place

Through this project, students need to utilise and apply the design principles that they have learnt to express a location of their choice. The place becomes the subject of the composition in which the design principles are applied to capture the social and environmental aspects, and even the time effects that will best express the intention and interpretation for the particular location.

In your PROJECT 2 – SENSE OF PLACE post in the blog, include:

1. a recap of Project 2 brief
2. your design process:
2.1 visual references (designs that have inspired your own)
2.2 idea exploration and description
2.3 final outcome in JPEG and a short rationale
2.4 feedback given by the lecturer
2.5 reflection on the particular week

Project 2 brief recap

- To express a place, can be a physical place, a place in your mind, a place where you want to be, etc. Expressing the sense of the place that you feel being in that location.

My choice of place: A dreamy place that I think could bring out sense of calmness, carefree and freedom

Design process

Visual references
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Inspirations

Figure 1.1 Illustration by @ELIOLIart on twitter

Figure 1.2 Artwork from pinterest

Figure 1.3 Illustration "Another day passes by" by @xoxo_rini on Instagram

Figure 1.4 Illustration by @9jedit on Instagram

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Physical place that I would like to visit one day

Figure 2.1 Hallstatt, Austria
Picture from https://www.travelawaits.com/2482751/reasons-to-visit-hallstatt-austria/

Figure 2.2 鎌倉, Sea of Kamagura, Japan
Picture from https://note.loconavi.jp/articles/724

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some of my past drawings that I think could fit this project

Figure 3.1 stargazing in the desert - brings out sense of freedom

Figure 3.2 flower field that brings out sense of calmness

Figure 3.3 artwork inspired by the little prince - a rose on a planet
that brings out sense of childhood / fairy tale

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Inspiration from photograph taken by me

Figure 4.1 Picture of a lake

Figure 4.2 Another picture of the lake i took before

Figure 4.3 Picture of the sky at dawn

After looking for inspirations and thinking of my idea for the place, I have decide to choose the choice of place to be a place in my mind and a place that i would want to be. A place that brings out sense of calmness, carefree/ freedom with a dreamy vibe to it.

Idea exploration and description
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sketches

Figure 5.1 Flower - sense of calmness
A sketch for the drawing of a tiny little girl resting on the flower

Figure 5.2 Whale - sense of freedom / free

Figure 5.3 Another sketch including both elements of flower and whale

I ended up continue to work on this sketch for the final outcome of this project.

For this sketch, the elements included are - whale, flower, butterfly ( representing me ), moon, stars, fireworks, night sky

The whale is like a planet and there is a flower on the planet and I live on the leaf of the flower, looking at the moon everyday, sometimes there will be shooting stars or fireworks that fill or add colours to my life.

Sense of calmness - night sky, whale

sense of belonging - butterfly on the leaf

sense of carefree or feeling of alive- fireworks

Figure 5.4 Improved draft with dawn sky

Figure 5.5 2nd draft with different composition

In this draft, I changed the whale to a heart shape lake, inspired by the photos taken by me (Figure 4.2)
and changed the flowers to be more detailed.

Final Outcome with Rationale

Figure 6.1 Final outcome - "haven - sense of place"

"Haven"

Design Principles included of Harmony, Gestalt theory, Contrast inside the artwork.
Sense of Place - having sense of dreamy, carefree, freedom.

Background of the artwork is in the time of dawn, and to me dawn is the change between day and night, the transition of the sky from light to dark. It can be really colourful but disappear quickly when darken to night time. The girl wearing a red dress can represent me in the place or just a fairy flying above the sky and flowers, carrying a bag of stardust, trying to decorate and brighten up the sky by putting up stars beside the moon.

The name of the flowers in the artwork are Anemone and Dandelions, which are two of my favourite flowers.
I named this artwork "haven" its because I want my sense of place to be a safe place that gives calmness to me.

I would like to be in a place like the whale with the sea and the flowers in dawn sky, having a sense of dreamy vibe, sense of carefree and freedom. To feel like I am living in a fairy tale, in the world of a planet of whale and flowers exists with beautiful sky and my work is to brighten up the sky using the stardust that I've collected from the flower.

Feedback
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Week 9
Work more on the composition, size of moon can be smaller and make sure not too much things going on in one page.

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Week 10
Can have the whale tail coming out more and the open composition of the 2nd draft with the lake does not sit well, can try adding additional flower or landscape form to experiment with more layout form and how it will best represent the idea of my sense of place.

Reflection
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I enjoyed working on the artwork for this project of sense of place. I think it is fun thinking of a place where I would want to be and what sense will I feel in that place. I think I am able to express the sense of place that I want to in my artwork and the feedback given by my lecturer is very helpful to guide me with the composition and elements in my artwork. I realise that composition of an artwork is important, to make the work more harmony and we can't put everything in one place, we can to think about does that element fit inside the composition and does it fit the theme or what I want to express. How you compose the artwork also will affect the interpretation of the artwork.

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SHERYL PANG PUI SAN (0349746)